No technology is neutral — and no community is either. In this keynote, researcher Renata Frade brings together a decade of work at the intersection of technofeminism, interaction design, transmedia storytelling, and responsible AI to explore what it really means to build inclusive digital ecosystems. From fieldwork with hundreds of women-in-technology communities across Portugal and Brazil to cutting-edge debates in feminist AI and digital governance, this session challenges us to look beyond diversity metrics and ask deeper questions: how are power and participation structured in the communities we build? How does AI reshape those dynamics? And what are the concrete design and governance choices that make a difference? A keynote that is both critical and generative — grounded in research, alive to practice.